✦ Nayagarh, Odisha ✦

All Family Garments
A Legacy of Trust

Your one-stop destination for quality garments for the entire family — backed by 35+ years of legacy from the trusted house of Alaka, Nayagarh.

35+
Years of Legacy
5000+
Happy Customers
5
Category Collections
4.9★
Customer Rating
Collections

Shop by Category

Quality garments for every member of your family — from kids to elders, everyday wear to festive occasions.

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Men's Wear

Shirts, trousers & more

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Women's Wear

Kurtis, suits & ethnic

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Kids Wear

Cute styles for little ones

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Ethnic Wear

Sarees, lehengas & kurtas

Festive & Bridal

Occasion special wear

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Aparna by Shree Jagadamba Fashion

A fresh and modern shopping experience with the same honesty, quality, and value that our customers have trusted for decades. We carry the legacy of Alaka — the store that first introduced branded garments to Nayagarh district.

✦ Est. from the house of Alaka, Nayagarh
Our Story

A Legacy Built on Trust

Alaka is a well-known and trusted garments store, proudly serving customers across Nayagarh district for over 35 years. We now proudly introduce Aparna by Shree Jagadamba Fashion — with the same values of trust, quality, and customer satisfaction.

  • Quality garments for men, women, kids and the entire family
  • First to introduce branded garments in Nayagarh district
  • Honest prices with best quality assurance
  • Backed by 35+ years of retail experience and trust
  • Modern shopping experience with traditional values
Leadership

Meet Our Team

The dedicated people behind Aparna Store who bring our values to life every day.

VM
Managing Director
Vikas Mohata

With over 10 years of professional experience, Vikas brings strong leadership, discipline, and modern management practices to Aparna. Having worked with a well-known IT company, he gained valuable exposure to corporate systems and customer service standards. Driven by a passion for entrepreneurship and commitment to family business values, he continues building the business with dedication and vision. Known for being highly punctual, disciplined, and approachable — he believes in honesty, long-term relationships, and customer satisfaction.

10+ Years Experience
RS
Founder – Alaka Store
Radhe Shyam Mohata

The foundation of our business was laid by Radhe Shyam Mohata, a visionary entrepreneur and father of our Managing Director. With over 35 years of experience in garments retail, he is widely respected for his integrity, hard work, and deep understanding of customer needs. He was the first person to introduce branded garments in Nayagarh district. Through his dedication, Alaka became a trusted name across Nayagarh district. His values of honesty, discipline, and customer-first service continue to guide Aparna by Shree Jagadamba Fashion today.

35+ Years Experience
Get in Touch

Contact & Location

We are happy to assist you. Please contact the correct department for faster support.

Visit or Call Us

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Location

Odogaon Road, Trinath Chhak
Nayagarh District, Odisha – 752069

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Business Hours

10:00 AM – 9:00 PM (All Days)

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📧 Department Emails — Contact the Right Team

📩 Quick Enquiry

🕒 Store Hours10:00 AM – 9:00 PM
📞 Call Us+91 81801-651650
📍 LocationTrinath Chhak, Nayagarh