Your one-stop destination for quality garments for the entire family — backed by 35+ years of legacy from the trusted house of Alaka, Nayagarh.
Quality garments for every member of your family — from kids to elders, everyday wear to festive occasions.
Shirts, trousers & more
Kurtis, suits & ethnic
Cute styles for little ones
Sarees, lehengas & kurtas
Occasion special wear
A fresh and modern shopping experience with the same honesty, quality, and value that our customers have trusted for decades. We carry the legacy of Alaka — the store that first introduced branded garments to Nayagarh district.
Alaka is a well-known and trusted garments store, proudly serving customers across Nayagarh district for over 35 years. We now proudly introduce Aparna by Shree Jagadamba Fashion — with the same values of trust, quality, and customer satisfaction.
The dedicated people behind Aparna Store who bring our values to life every day.
With over 10 years of professional experience, Vikas brings strong leadership, discipline, and modern management practices to Aparna. Having worked with a well-known IT company, he gained valuable exposure to corporate systems and customer service standards. Driven by a passion for entrepreneurship and commitment to family business values, he continues building the business with dedication and vision. Known for being highly punctual, disciplined, and approachable — he believes in honesty, long-term relationships, and customer satisfaction.
The foundation of our business was laid by Radhe Shyam Mohata, a visionary entrepreneur and father of our Managing Director. With over 35 years of experience in garments retail, he is widely respected for his integrity, hard work, and deep understanding of customer needs. He was the first person to introduce branded garments in Nayagarh district. Through his dedication, Alaka became a trusted name across Nayagarh district. His values of honesty, discipline, and customer-first service continue to guide Aparna by Shree Jagadamba Fashion today.
We are happy to assist you. Please contact the correct department for faster support.
Odogaon Road, Trinath Chhak
Nayagarh District, Odisha – 752069
10:00 AM – 9:00 PM (All Days)